SEO-Experte Jan Hoffmann vor einer Berglandschaft

Jan Hoffmann

SEO Expert
LinkedIn Logo

Ideas for the future

ABOUT ME

Agency

For the past 5 years, I have been working in the field of SEO and managing client projects on the agency side. During this time, I have collaborated with many large companies across a wide range of industries and gained valuable expertise.
I particularly enjoy working on B2B projects involving complex products and services that require explanation. As part of my Master’s degree in Data Science, I further deepen my knowledge in working with data-driven technologies.
In addition to SEO, my strengths include the use of AI and the preparation and analysis of company data.
Search-Engine-Optimization (SEO)
Focus on AI Search
Expertise in creating dashboards and reports
Automation of workflows

Profile

SEO Expert
Hoffmann visibility
Jan 2026 - present

Education

Ball State University
M.Sc. Data Science
Aug 2024 -  Jul 2026
BENEFITS

How you benefitfrom working together

You always work directly with the expert

Not with juniors or changing project managers. From analysis to implementation.

No outsourcing, no standardized processes

Every strategy is tailored individually to your website, your market, and your business goals.

Fast response times

To Google updates, AI developments, or market changes.

Deep understanding of your data

I understand your products, figures, and goals in detail.

Focus on impact

Your budget is invested in analysis, strategy, and optimization not in unnecessary overhead.

Measurable results

Transparent and clearly traceable through data.
SEO & AI

Services

Search Engine Optimization (SEO)

Together, we optimize your websites for search engines and users.
  • Crawlability
  • Indexing
  • Keyword Research
  • Content Briefings
  • Internal Linking
  • hreflang
  • Page Speed
  • Structured Data

AI Search (GEO / AEO)

Increase visibility in AI chatbots such as ChatGPT, Gemini, Claude, and others.
  • AI Crawlers
  • Brand Mention Tracking
  • Logfiles
  • Sentiment
  • JavaScript
  • Opinion Mining
  • Citation-Worthy Content

Data Collection & Analysis

Collect, analyze, and utilize data from various sources.
  • DataSpell
  • JupyterLab
  • Python
  • R
  • Data Visualization
  • SQL
  • Web Scraping
  • Redirect Mapping with AI

Dashboards and Reports

Performance reporting and continuous monitoring.
  • Looker Studio
  • APIs
  • DataForSEO
  • Search Console
  • Reviews
  • Bing
  • Google Maps
  • Rankings & Mentions
CLIENTS

Industries

Finance

I complement your company’s industry-specific expertise with extensive experience in search engine marketing, AI implementation, and web data analysis. I have already worked with traditional banks, specialized financial service providers, and trading apps. Together, we increase your brand visibility — both in search engines and AI chatbots.

Manufacturing & Industry

According to the B2B-Marktmonitor by ECC Cologne (IFH Cologne), B2B e-commerce among manufacturers and wholesalers continues to grow despite the economic slowdown. Companies connect their product catalogs with shop systems and distribute their offerings worldwide. I have worked with major B2B sales platforms and am experienced in efficiently analyzing and handling large-scale datasets.

Energy Sector

Energy has become one of the most important topics in Germany today. Working with utility providers and energy technology manufacturers, I have created numerous successful landing pages for complex products and sustainability-related topics. In addition, I helped increase the number of incoming applications through optimized career portals. I am always excited to support companies in this dynamic and highly relevant field.

Publishing & Book Retail

Without targeted search engine and AI optimization, even high-quality content gets lost in the flood of information. AI enables publishers to create content more efficiently, analyze data more effectively, and deliver personalized experiences to readers. In the well-known German e-commerce magazine Website Boosting, I published an article about a successful project with the bookstore chain Thalia, where we significantly increased online visibility.

Social Economy

Organizations in the social economy face the challenge of communicating complex services clearly while reaching diverse target groups. I support them in structuring content effectively and making it visible in search engines and AI systems through data-driven strategies. This creates a clear and accessible user experience for professionals, relatives, and people seeking support.
Finance

Finance

I complement your company’s industry-specific expertise with extensive experience in search engine marketing, AI implementation, and web data analysis. I have already worked with traditional banks, specialized financial service providers, and trading apps. Together, we increase your brand visibility — both in search engines and AI chatbots.
Manufacturing & Industry
Manufacturing & Industry
According to the B2B-Marktmonitor by ECC Cologne (IFH Cologne), B2B e-commerce among manufacturers and wholesalers continues to grow despite the economic slowdown. Companies connect their product catalogs with shop systems and distribute their offerings worldwide. I have worked with major B2B sales platforms and am experienced in efficiently analyzing and handling large-scale datasets.
Energy Sector
Energy Sector
Energy has become one of the most important topics in Germany today. Working with utility providers and energy technology manufacturers, I have created numerous successful landing pages for complex products and sustainability-related topics. In addition, I helped increase the number of incoming applications through optimized career portals. I am always excited to support companies in this dynamic and highly relevant field.
Publishing & Book Retail
Publishing & Book Retail
Without targeted search engine and AI optimization, even high-quality content gets lost in the flood of information. AI enables publishers to create content more efficiently, analyze data more effectively, and deliver personalized experiences to readers. In the well-known German e-commerce magazine Website Boosting, I published an article about a successful project with the bookstore chain Thalia, where we significantly increased online visibility.
Social Economy
Social Economy
Organizations in the social economy face the challenge of communicating complex services clearly while reaching diverse target groups. I support them in structuring content effectively and making it visible in search engines and AI systems through data-driven strategies. This creates a clear and accessible user experience for professionals, relatives, and people seeking support.
THE WORKFLOW

How we work together

Step
01
Free Initial Consultation
We discuss goals, potential, and expectations.
Step
02
Individual Analysis & Strategy
Only what truly makes sense for your business.
Step
03
Implementation & Support
Clearly prioritized and communicated transparently.
Step
04
Continuous Optimization
SEO is not a one-time project, but an ongoing process.
REFERENCES

Selected Recommendations

André Freitag
SEO Spezialist
ifm electronic GmbH
Bei einer so großen Domain wie der von ifm electronic mit vielen Ländern, Produkten und entsprechend komplexen Daten hat Jan schnell den Überblick gewonnen.
Raymond Eiber
Organic Search Channel Lead
hurra.com™
Ob Python zur datenbasierten Analyse oder JavaScript im Kontext von Google Apps Script [ ... ], er verbindet strategisches Denken mit technischer gewonnen.
Marit Deyerl
CRM Manager
Grenke AG
Working with Jan has been extremely valuable for us. We highly appreciate his strong professional expertise, his structured and fast way of working, and his clear, transparent recommendations.
André Freitag
SEO Specialist
ifm Group
The ifm domain is enormous, yet Jan quickly gained a comprehensive overview. Particularly impressive are his analytical mindset, clear communication, and ability to deliver measurable results.
Dennis Meissner
Project Manager Marketing
Allvest
Jan supported us as an SEO consultant in the on-page optimization of our website with great expertise [ ... ], and the collaboration was always professional while also being personally pleasant.
Matthias Hotz
Founder & Tech. SEO Expert
OneBeyondSearch, SEORCH
[ … ] works in a structured manner, quickly familiarizes himself with complex topics, and consistently finds suitable solutions for technical challenges.
Raymond Eiber
Organic Search Channel Lead
hurra.com™
Whether using Python for data-driven analysis or JavaScript in the context of Google Apps Script [ … ], he combines strategic thinking with strong technical implementation skills.
Emir Kaynak
SEO Manager
Lyca Mobile
[ … ] delivered outstanding work and executed his projects with a high level of professionalism. I can recommend working with him without reservation.
Marit Deyerl
CRM Manager
Grenke AG
Working with Jan has been extremely valuable for us. We highly appreciate his strong professional expertise, his structured and fast way of working, and his clear, transparent recommendations.
André Freitag
SEO Specialist
ifm Group
The ifm domain is enormous, yet Jan quickly gained a comprehensive overview. Particularly impressive are his analytical mindset, clear communication, and ability to deliver measurable results.
Dennis Meissner
Project Manager Marketing
Allvest
Jan supported us as an SEO consultant in the on-page optimization of our website with great expertise [ ... ], and the collaboration was always professional while also being personally pleasant.
Matthias Hotz
Founder & Tech. SEO Expert
OneBeyondSearch
[ … ] works in a structured manner, quickly familiarizes himself with complex topics, and consistently finds suitable solutions for technical challenges.
Raymond Eiber
Organic Search Channel Lead
hurra.com™
Whether using Python for data-driven analysis or JavaScript in the context of Google Apps Script [ … ], he combines strategic thinking with strong technical implementation skills.
Emir Kaynak
SEO Manager
Lyca Mobile
[ … ] delivered outstanding work and executed his projects with a high level of professionalism. I can recommend working with him without reservation.

Plenty of good reasons to get in touch.

More visibility in search engines
and AI systems.
GET IN TOUCH

Contact Form

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.